Nedrebo’s Formal Wear

I returned to Nedrebo’s Formal Wear in January 2016 as the Store Manager for one of their west-side locations. In the time that I’ve been in this position, I’ve used my leadership and organizational skills to completely overhaul the store and cultivate a highly successful sales team. As a result, the store has seen a number of gains over the prior year.

By the end of July 2016, I have:

  • Increased overall revenue by 57% YTD
  • Increased July’s revenue by 92% compared to LY
  • Increased wedding bookings by 13% YTD
  • Exceeded every sales goal for every week this year
  • Developed and implemented new processes that have increased the store’s productivity, efficiency, and quality when working with our client’s wedding styles and measurements.


As the company’s sole customer service division, the Support Team was responsible for handling all customer interactions. During my time as a Support Team Supervisor, I was tasked with being a leader, a trainer, and a mentor.

As a leader, I was responsible for the day-to-day operations of the department. This included managing task assignments, ensuring tasks were completed in a timely manner, monitoring call and email volume to ensure quick responses, and adjusting priorities quickly based on demand. Working closely with the other supervisors and upper management in the company, we put a strong emphasis on building and maintaining a team environment. I was responsible for bringing all team feedback and ideas to weekly supervisor meetings.

As a trainer, I was responsible for the development of the agents on my team. I ensured that they were brought up to speed as quickly and efficiently as possible, instructing them on all the tools and resources necessary to do the job.

As a mentor, I was responsible for the agent’s professional development. Through weekly check-in sessions and one-on-one coaching, it was my job to ensure every agent was performing up to the expectations of the company, and that they were happy and successful in their job.

Nedrebo’s Formal Wear

As a Formal Wear Consultant, my primary duty was the hosting of customers in the store for both rental and retail sales. Working one-on-one with wedding couples, I provided the highest level of customer service in styling our client’s weddings. As the senior staff member, I worked alongside management to ensure a well merchandised and comfortable retail environment. By the time I left Nedrebo’s, I was recognized as one of the top 5 sellers in the company.

Azara Hookah Zone, LLC

When I started working with Azara in 2013, they were in need of an internet image overhaul. I started with a complete redesign of the company website. I used WordPress as a CMS and developed a custom user interface to match their company brand. I regularly traveled to all 3 of their Wisconsin based stores to take pictures and to assist in writing the content for the website. All the content on their website is 100% original. The website was designed to be SEO friendly, and contained all the necessary elements to rank #1 on Google and Google Maps for the top search queries. I also managed all 3 of the company Facebook pages, 3 Google + pages, 1 Twitter account. I managed all these networks through a central account on Hootsuite, and had scheduled content updates daily.

Smokes on State

I was primarily responsible for the retail sale of the store’s merchandise. I assisted the owner with merchandising, inventory control, scheduling and hiring. I also spent a considerable amount of time promoting the store through social media, building and maintaining of a website, and organizing / promoting store events. Executed several publicized events, including a public forum at UW Madison and a city-wide scavenger hunt that featured nearly $3,000 in prizes.

About the Scavenger Hunt

During my time with Smokes on State, I had a unique opportunity to put together an event to increase publicity of the store. The event boasted nearly $3,000 in prizes, all donated or provided by the store. To subsidize the cost, I set up a sponsorship program, allowing local businesses to advertise in the scavenger hunt packet. The packet was designed and printed 100% in-house as well.

I chose a photo-based scavenger hunt to maximize the involvement of the participants. The way the event worked is simple: Teams of 3 signed up for free, and on the day of the event each team was given a packet with a series of tasks to complete. To earn points, the team had to capture a photo of the task. Tasks were ranged in difficulty and the more difficult tasks were worth more points. At the end of the day, the teams submitted their photos for scoring.

The event was a huge success, bringing in over 2000 photos and a lot of smiles! It even gained media attention, and I was able to go on-the-air live with WJJO’s morning show to promote the event!